Yanmar Confirms Marine Market Leadership
In spite of challenging market conditions, Power Equipment, the distributor of Yanmar diesel engines continues to enjoy sustained growth in the Australian market.
While most in the marine industry are consolidating and shoring up their position, Power Equipment has recently expanded their Melbourne facility with the construction and commissioning of their new 2,000 m• high stack warehouse adjacent to their Melbourne Head Office facility.
The demand behind the new facility was driven by Yanmars’ continued market leadership strength in both the marine & industrial segments, together with Power Equipment’s commitment to hold adequate levels of engines and parts in stock to service the Australian, New Zealand and South Pacific Markets. With warehouse capacity of over 1,200 pallets, there is now ample room to accommodate continued growth or new product lines.
The original Power Equipment head office facility was opened late in 2008. In just five years, the demands for Yanmar product have now outgrown the state-of-the-art Power Equipment complex, all achieved through the enduring Global Financial Crisis.
Typical of the throughput of product is recent run of Yanmar 315hp 6LPA marine engines. An impressive total of 17 Yanmar 6LPA engines were on the workshop floor at the same time, being checked, customised and pre-delivered prior to shipping out to Yanmar dealers and boat builders.
With extra warehousing now available, the level of stock holding will be further increased to satisfy market demand for Yanmar diesel engines Market data published by the Australian Diesel Engine Distributors Association (ADEDA) reveals that of all loose marine diesel engines (across all applications) sold in Australia, in the period January 2013 to September 2013, 42% were Yanmar. The Yanmar brand has maintained their clear market leadership position in the Australian marine diesel engine market. The number 2 position is held by a European manufacturer with 25% market share.
Yanmar’s market leadership position flows through virtually all the market segments they compete in. In pleasure craft applications Yanmar is market leader with a 47% share of the market, whilst in the government vessels category Yanmar holds a 46% share. During this same period Yanmar was also the dominant supplier for diesel engines used in stern drive and water jet propulsion applications.
“Yanmar has been a quiet achiever but a major player in the marine segment for quite some time,” said Michael Blair, National Marine Sales Manager – for Power Equipment.
“This latest data from ADEDA is especially gratifying as it confirms the strength of the Yanmar brand and the efforts being made by our marine dealer and boat builder network. Our dealers and boat builders are to be congratulated for their work in continuing to specify Yanmar quality at a time when some would prefer to opt for a cheaper, poorer quality alternative brand. As a result more Yanmar marine diesel engines are sold in Australia, than any other brand.”
The strength of the Yanmar brand is attributed to a variety of factors with product quality and a comprehensive range of pleasure and commercial marine engines being top of the list.
“Yanmar is truly a fantastic supplier to work with,” said Michael Blair, Marine Sales Manager Australia. “When complemented by our dedicated sales engineers, our marine dealer network and our inventory and management systems, it unquestionably makes for a market leading combination.”
Power Equipment is the exclusive and authorised Australian, New Zealand, Papua New Guinea and South Pacific Distributor of Yanmar Marine and Industrial diesel engines, JCB DieselMax, MASE diesel marine generators, Gori high quality folding sailboat propellers, PSS Shaft Seals, and Arctic Steel products.