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Sanctuary Cove International Boat Show

Australia’s bigger boat shows and marine events provide a valuable opportunity for Power Equipment to showcase its products and prove its credentials in marine power experience with one-on-one advice from its team members. The Sanctuary Cove International Boat Show on the Gold Coast is just one of those events.

Power Equipment once again flew its flags proud at the 2022 Sanctuary Cove International Boat Show (SCIBS), showcasing the company’s brands and products and meeting an ever-enthusiastic boating public.

As the Southern Hemisphere’s premier marine event, SCIBS attracted in excess of 44,000 people over four days despite the weekend delivering some not-so postcard Gold Coast weather.

Power Equipment ensured it had some of its best and most knowledgeable staff on-hand and the enquiries for new engines and equipment were coming thick and fast.

Staff and management from pretty much every Power Equipment office in Australia and New Zealand, (along with a handful of authorised dealers), pitch in to help run the Power Equipment display at bigger boat shows like SCIBS. This offers the public a virtually unrivalled gathering of face-to-face experience in terms of the company’s products and marine power application specialists.

Power Equipment was fortunate to be joined by Lars Petersen from Gori Propeller who travelled from Denmark to support efforts selling and supporting their quality product.

With the factory John Deere marine diesel range again on display, (now for the fourth year), clients are starting to associate Power Equipment with this quality brand. Significant interest was shown not only for new John Deere marine engine applications, but also for parts and service support from existing users of these engines.

“There was strong interest from the public in all the brands actually,” said Marine Group Manager Michael Blair.

“As usual, we talked to a number of long-time Yanmar customers, some of whom we see just about every year at the Sanctuary Cove show. Many travel from interstate, so it is always great to catch up as there is no doubt many of these customers are fantastic ambassadors for the brand,” Michael said.

“Repowers and custom new boat projects continue to be the main stay of our Yanmar business and we continue to dominate these segments thanks to an excellent range of both pleasure craft and commercial engines”.

“But there was also quite a bit of interest in our John Deere range and of course lots of questions about the Torqeedo electric propulsion outboard product. There’s always been a lot of interest in the electric outboards at these recreational-focused boat shows and it continues to grow as the Torqeedo brand is leading the way to revolutionize electric mobility on the water.”

MASE generators and PSS shaft seal products were also proudly displayed and again the level of enquiry regarding these high-quality brands more than justifies the effort made to display them according to Michael.

“It rained a lot during the show, but so too new orders were raining in for the Power Equipment team!” said Michael. “We certainly have had a busy couple of weeks following up enquiries since the show for which we are grateful.”

More than 300 exhibitors make up the SCIBS experience and with 600-plus boats, (both on water, trailered and portable varieties), Australia’s favourite boat show returned to its pre-Covid years scale.

Recreational boating is now more popular than ever in Australia and Power Equipment’s ever-strengthening suite of brands are proving to be a worthy drawcard whilst getting valuable promotion at these boating events.

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