Mark Critchely Joins Power Equipment WA Team



Highly respected industry specialist, Mark Critchley, has joined Power Equipment, the authorised Distributor of Yanmar and JCB diesel engines.  Mark has been appointed to the position of WA/NT Industrial Equipment Manager.

Prior to joining the Power Equipment team, Mark enjoyed an extensive 14 year history in the WA market in a similar role with a competitive brand.  Moving to Power Equipment has proven to be an epiphany for Mark Critchley.

“In my previous role I used to come up against the Yanmar brand all the time,” Mark reflected.

“It is such a strong brand which has an extremely solid reputation for quality and durability.  To now be in the position to call on Dealers, OEM customers and end users throughout WA representing Yanmar, is certainly a privilege.”

In his new role at Power Equipment, Mark Critchley will be responsible for both the Yanmar and JCB brands of diesel engines.  Typically these engines are sold to Dealers and OEM customers who mostly build purpose designed and manufactured gen sets, pumps and lighting towers.

“While Yanmar is an established and strong brand in WA, there are still significant opportunities to enhance our market presence even further.  WA and the top part of the NT are mining dominated regions and this is where my effort will be directed.

“I will be working to grow our dealer network and develop new OEM opportunities.  The Power Equipment approach of working alongside our customers to provide power solutions is certainly a strategy which I embrace.”

It is widely acknowledged that the WA and NT markets are highly competitive.  All of the established brands have a presence in these markets and there are a multitude of budget imports to contend with too.

“The remoteness of the WA market is one of our strengths for Yanmar and JCB.  The Yanmar and JCB brands are based on quality, durability and strong performance.   They are the brands which can be sent with utmost confidence to the most isolated regions.”

In addition to his work in the industrial markets, Mark Critchley will participate in various trade shows Power Equipment attend, like the Darwin Field Days on the 28th and 29th of August.

“I’m really proud to be at Power Equipment, I very much like what I see now that I am on the team.”