Farewell Noel Heritage

Noel Heritage Noel Heritage

After a career in the Diesel engine business spanning over 40 years, the last 16 years of which were with Power Equipment, Noel Heritage is retiring.

Noel has held a multitude of roles as part of the PE senior management team, with his last position heading up the Power Products Division. While a bit of a quiet achiever, Noel has been intimately involved in PE’s expansion throughout the South Pacific and the move into New Zealand. Successful sales into the Defence environment and introduction of the PE oils and coolant program are a few of his other endeavours.

Noel also headed up Power Equipment’s Engineering and Customer function before moving into his last role as head of the Power Products Division – a position which he has held for the last 8 years. True to form, that brought on a period of quiet but steady structural and organisational change, and today the Power Products Division is a mainstay of Power Equipment, boasting unit numbers that even Noel admits he could only have dreamed about 8 years ago.

As part of this, Noel was also very involved in Power Equipment’s appointment as the new John Deere Power Systems Distributor for Australia and New Zealand – a scenario that brought a whole new dimension to Power Equipment and put the company in a excellent position for ongoing profitable growth.

Somehow, we very much suspect that Noel’s retirement will be anything but quiet and a world of madcap adventures, fun (and the odd bit of Motorsport) await Noel and his ever-patient wife Suzette.

On behalf of Power Equipment, I would like to reiterate our thanks to Noel for everything that he has contributed and achieved during his time with us. We wish Noel all the best in this new stage of his life. While we’re sad to see Noel go, we are excited at the appointment of a new National Industrial Sales Manager, Dean Whitford. Please join me in welcoming Dean to the Power Equipment family.

Luke Foster
General Manager
Power Equipment Pty Ltd.

Dean Whitford Dean Whitford


Introducing Dean Whitford

The opportunity to be part of the market-leading team at Power Equipment is one that does not come along very often. When I was faced with that opportunity, I simply could not pass it up.

With my background in diesel mechanics and 16-year career in various management roles with an OE engine manufacturer, I welcomed the chance to progress to Sales Manager within Power Equipment’s Power Products division.

Power Equipment is not just involved in the engine business – engines are its business and at the core of delivering power product solutions to its customers is its people. The company’s customer-centric culture is driven from the top, and it has been clear to me for a number of years, looking from the outside in, that Power Equipment’s success is derived from a combination of quality products and quality people.

Regardless of the engine or genset make, it’s the power that customers are ultimately looking to purchase. How that is packaged and supported is what makes all the difference. The passion displayed in delivering this sets Power Equipment apart and makes it such an attractive company to be a part of. The quality and range of products they offer is second-to-none, but it’s the know-how derived from nearly three decades of service to the Oceania market that defines Power Equipment as a value-for-money solutions provider, not just another engine supplier.

I look forward to being part of Power Equipment’s future alongside this dynamic team and to engaging with our dealers and customers alike with our products and services.