Power Equipment appoints New National Marine Manager

The Managing Director of Melbourne based Power Equipment, Allan Foster, has announced a number of key changes to the company’s senior management positions.


MArk Butterfield
The position of National Marine Sales Manager has been relocated to the company’s head office in Lynbrook Melbourne. This position, effective immediately, has been filled by Mark Butterfield.
Mark Butterfield has been with Power Equipment for over six years. Prior to this promotion, Mark was the Industrial Power Products Area Manager with responsibility for the Victorian, South Australian and Tasmanian regions. He also had responsibility for the successful introduction of the Yanmar Net Cleaning Robot into Australian and New Zealand Markets.
Michael Blair, who until the re-structure held the position of National Marine Sales Manager, remains with Power Equipment in a senior role, while continuing to operate from Power Equipment’s Queensland office at Coomera.
Michael Blair will fulfil a number of key functions, namely Queensland Branch Manager and Pleasure Boat Engine Product Manager. The role of Queensland Branch Manager was previously held by Ray Harris, who will continue in his existing Marine Sales role.
“This is a re-alignment of positions which has been strategically implemented with the full consultation and consent of the Power Equipment staff involved,” said Allan Foster, Managing Director, Power Equipment.
“In his national role, Michael Blair has proven to be an exceptional asset to Power Equipment since he joined us in 2001. Under Michael’s direction, the Yanmar brand continued to be the market leader in the pleasure boat segment, but he has also driven the Yanmar brand to a position of dominance in the commercial marine market.”
“Michael has now passed the baton to Mark Butterfield and done so with his blessing. In addition to taking on a new role in Queensland, Michael Blair will mentor Mark Butterfield through the transition period and beyond.”
“We are fortunate to have two exceptionally capable individuals in Michael and Mark integral to the Yanmar team.”
Mark Butterfield began his working life as a Diesel Fitter working on commercial workboats and pleasure craft. This involved both service work, vessel commissioning and sea trials. Mark first joined Power Equipment on a contract to perform a feasibility study on the potential to market the Yanmar Net Cleaning Robot in Australia and NZ. Following the success of this project he was permanently recruited to the Industrial Power Product Division to support dealers in VIC/TAS/SA in 2009.
“Moving to the marine division of Power Equipment is a thrilling opportunity to grow with this market leading brand in Yanmar,” Mark Butterfield said.
“Marine Business is an area that I have enjoyed for many years and I’m very much looking forward to being wholly focussed on this area of marine applications. Equally this is an exciting time when we will see further technology advances in products being offered to the market from Yanmar.
“This is a very exciting time to be involved in the marine industry with technically advanced diesel propulsion systems.”
Following Mark Butterfield’s appointment, all senior management positions are now based at the company’s Melbourne Head Office. A replacement to fill the position vacated by Mark Butterfield is presently being sought.
“We have effectively added an additional resource to the Marine Division,” Allan Foster said.
“Our intention is to become even more customer focussed than before and concentrate our key management team at our headquarters. We have an excellent spread of branch offices and our team members have a great deal of autonomy when representing our various brands.”