New Markeing Coordinator At Power Equipment
The authorised distributor for
Yanmar and JCB DieselMax engines, Power Equipment, has announced
the appointment of Samantha Pudney to the position of Marketing
Coordinator.
Based in the company's national head office in Lynbrook, Melbourne, Samantha Pudney brings a wealth of diverse marketing experience, plus a healthy amount of time spent boating with the family on the Murray River.
In her new role at Power Equipment, Samantha Pudney fulfils an all embracing role which covers all of the various marketing activities. These include the company's web site, advertising, external communications and strategic planning. The application of these functions applies equally to Marine and Power products, for distributors, dealers and end users.
"This is a very broad and all encompassing role," Samantha Pudney said upon her appointment. "I know that my previous experience in marketing will be invaluable as we look to reinforce the strong branding of the Yanmar and JCB DieselMax products."
"While I'm quite new to Power Equipment, it is already very clear that my job is to polish and strengthen the good work which has gone on ahead of me." "These are very strong, well respected brands. To the eternal credit of management at Power Equipment, both Yanmar and JCB DieselMax product ranges have been marketed in an orderly and professional manner and this will continue."
Commenting upon the appointment of Samantha Pudney, Power Equipment Business Manager Noel Heritage said that the company is fortunate to have secured such talented professional.
"Samantha is a first rate marketing person," Noel Heritage said. "She comes to Power Equipment with experience and ideas from outside our industry. I am sure that Samantha will challenge us and quickly introduce some new processes for the betterment of our customers and end users."
In her previous roles, Samantha started her career with Gillette in various sales and marketing roles. She also handled the marketing and business development of a regional airline in South Australia, worked to develop a new brand and distribution channels for a wine retailer in the UK and most recently worked in the paper industry marketing paper to printers in a business to business role.
Samantha also has enjoyed many years of her life boating. She is a water skier and grew up with her family enjoying many holidays on the Murray River house-boating and water skiing.